We had built a Machine Learning and AI driven Data Analytics Engine to predict potential credit card profit. The outcome facilitated prioritization for campaign selection. However, it is highly pivotal to select the right target, but it was only half the solution.
In addition to the profit model solution, we also developed a transactional behaviour determination based on a multinomial segmentation model, that can predict a prospect’s payments pattern. The combination of both these solutions empowered our customer’s market penetration and helped them to surpass the industry average.